Creating an Organizational Persona

Creating an Organizational Persona

Tweet Reprinted from: http://social.razoo.com/author/johnhaydon/ The following are six steps you can follow to create a set of personas. 1. Define Your Segments Start with a list of the various different segments that you deal with. And give them names! […]

City of New York Merchadise RFP

City of New York Merchadise RFP

Tweet Every city or nonprofit has the ability to create and sell logo merchandise online. But should you? First, ask yourself what the goal of the program is – revenue? increased visibility? both? Next, go through these questions to […]

Local Governments of the Future

Local Governments of the Future

Tweet I have been doing research lately about government services and how they will evolve in the future. Traditionally, governments are usually a decade behind the private sector in adopting technology to help solve problems. I started thinking though, […]

Creating an Online Store | Nonprofits

Creating an Online Store | Nonprofits

Tweet Here is a presentation that I did to help nonprofits learn about successfully selling merchandise online. There are many things to consider in choosing whether it have an outside vendor provide the service or to sell the items […]

Six Keys to Engaging Government Employees in Social Media

Six Keys to Engaging Government Employees in Social Media

Tweet In a post by Bill Blantley from GovLoop, he talks about why government employees are slow to embrace social media in the workplace, even if they use it at home. Using ideas from the book The Art of […]

Five Do’s and Don’t for Better Social Media Networking

Five Do’s and Don’t for Better Social Media Networking

Tweet Everyone is talking about social media, but what is the purpose of investing time in these efforts from a business perspective? There are several reasons why it makes sense to invest time on-line. Here are three major ones: […]

Get Your Business Noticed Using Google Tricks

Get Your Business Noticed Using Google Tricks

Tweet This is part of our technical know-how to get your business noticed on the web. It won’t cost you a red cent to take advantage of Google Maps Local Business Center, and it will help you to go […]

Learn How to Use Foursquare to Market on a Shoestring!

Learn How to Use Foursquare to Market on a Shoestring!

Tweet Foursquare is a hot new marketing tool that uses cell phones to let your customers tell their friends where they are and help them find out where their friends are hanging out. It also allows them to post […]

6 Common Mistakes in Social Media

6 Common Mistakes in Social Media

Tweet The more I work with clients, the more I see patterns emerging that can be easily corrected. Let’s take a look at six common ones. 1. No goals. Social Media should be an integrated part of your overall […]

Jazzing Up Your Facebook Fan Page

Jazzing Up Your Facebook Fan Page

Tweet There are so many ways to increase the power of your Facebook Fan page. Today, I take a look at creating a custom landing page to welcome your guests to your business.