City of New York Merchadise RFP
Every city or nonprofit has the ability to create and sell logo merchandise online. But should you? First, ask yourself what the goal of the program is – revenue? increased visibility? both?
Next, go through these questions to see if you are ready to set up your store:
Will you just be selling on-line or will you have retail store locations?
Do you have the resources in-house? (customer relations, IT support, shipping, returns, legal)
Is your Finance department able to accept credit cards?
Will your legal department allow you to sell surplus?
Would an outside vendor make a profit if you outsourced this effort?
Can you partner with your tourism office?
The City of New York has a very robust online store. Here is a copy of their RFP to help you create your own should you choose to outsource your store.
Tags: city store, merchandise, nonprofit, online store, storefront