Every city or nonprofit has the ability to create and sell logo merchandise online. But should you? First, ask yourself what the goal of the program is – revenue? increased visibility? both? Next, go through these questions to see …
I have been doing research lately about government services and how they will evolve in the future. Traditionally, governments are usually a decade behind the private sector in adopting technology to help solve problems. I started thinking though, what …
Here is a presentation that I did to help nonprofits learn about successfully selling merchandise online. There are many things to consider in choosing whether it have an outside vendor provide the service or to sell the items yourself. …
In a post by Bill Blantley from GovLoop, he talks about why government employees are slow to embrace social media in the workplace, even if they use it at home. Using ideas from the book The Art of Engagement …
Here is the Powerpoint from the first night of my class at USD. I will be repeating the class in October and you can find out more information at: Institute for Sales and Business Development USD Social Media Sales …
YouTube is a great place to engage supporters and to get your organization’s message out. Here are a few basic tips on how to use YouTube in your online advocacy work: 1. Reach out. 2. Partner up. 3. Keep …
Everyone is talking about social media, but your company or agency refuses to jump on board. Well, your Boss does as least. How can you help change her mind? Be creative and focus on providing information to your boss …
Cities are jumping on the social media bandwagon and creating Facebook fan pages as part of their social media campaign. But, what elements help fan pages build up large followings and what can cities do to emulate the success …
Nixle uses the technology of Twitter and gives it a twist by making it a “secure platform”. The question is: why should cities buy a service that is offered for free through Twitter? Used by safety professionals – Nixle …